Posted 28 July 2010 - 12:14 PM
Although I go to the theatre over 80 times a year and although I'm lucky enough to be able to afford top price seats, I resent being asked for £100 for a ticket for a West End show, no matter how popular. So I restrict myself to Band A seats and even make the point, if I need to, that I want a "top price" seat that isn't a premium seat (although some might argue that's inherently contradictory, that's the point I want to make!)
I realise that popular shows will usually sell out completely and that some people will pay the extortionate premium prices rather than miss the show, but for shows that don't sell out, who actually buys premium seats?
I've long suspected that they get sold at Band A prices nearer the date of performance, or are even discounted either via tkts or other offers. Indeed, Les Miserables has been mailing for a while offering its £75 seats (and this ostensible price is for a show that's been going since Adam was a lad) at a discount.
Is anyone who works for a Box Office prepared to dish the dirt and tell us what really happens?
Favourite Musicals: Blood Brothers; Brigadoon; Chicago; Chess; Chorus Line; Company; Evita; Follies; Godspell; Les Miserables; Little Night Music; Little Shop of Horrors; Mack and Mabel; Man of La Mancha; Merrily We Roll Along; Miss Saigon; Phantom of the Opera; Rent; Rocky Horror Show; South Pacific.
Favourite Plays: Beautiful Thing; Bent; Blithe Spirit; Cat on a Hot Tin Roof; Cherry Orchard; Dance of Death; Death of a Salesman; Endgame; Happy Days; Hedda Gabler; Henry IV (Parts I and II); Importance of Being Earnest; Little Foxes; Mother Courage; Private Lives; Shirley Valentine; Torch Song Trilogy; What the Butler Saw; Who's Afraid of Virginia Woolf?; Wild Duck.
Posted 28 July 2010 - 12:41 PM
I've only bought them once or twice, when I've desperately wanted to see something for a special occasion at short notice (and when there are no good normal-price seats left). And I'd never get one of the stupidly expensive ones (£70 etc.) but I'd occasionally consider paying £55-60 for a play that's normally £45-50, in exceptional circumstances.
Posted 28 July 2010 - 12:45 PM
Also looking at ticketmaster, I don't see how one seat can be £90 and the seat beside that can be £60. Seems very unfair on the person paying £90.
Posted 28 July 2010 - 12:53 PM
That's always going to be the case if you've got different price bands - there has to be a point where the price changes. Row D in the Lyttelton at the National costs £10, compared to £44 for row E directly behind it.
Posted 28 July 2010 - 02:03 PM
Posted 28 July 2010 - 02:19 PM
I believe the purpose of them is to ensure there are good seats left at the last minute, when people who are really desperate will pay more - particularly if they're tourists or entertaining corporate clients.
Obviously sometimes that'll backfire, and they'll end up discounting them.
Posted 28 July 2010 - 05:51 PM
When premium seats were first launched on Broadway the reason was ostensibly to drive the touts out of business, presumably on the theory that if the punters are going to be ripped off by unscrupulous bastards they might as well be ripped off by unscrupulous bastards in the comfort of the box office instead of on a street corner. The actual reason, of course, was to get a cut of the touts' action.
I think most of the full-price premium tickets go to the sort of corporate clients who are entertaining the sort of corporate guests who are impressed by an ability to pay far more than necessary for something.
Posted 28 July 2010 - 07:09 PM
I have been sold premium seats at other shows for less money... Hairspray, Oliver, JB to name a few!
Posted 28 July 2010 - 07:21 PM
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