To pick this paragraph from the BBC: "The picture is less rosy at the beginning of the week. There are still 226 tickets on sale for Wednesday 9 January, while there are 208 remaining for Monday 4 February. That means 16% of the seats at London's Piccadilly Theatre will be empty."
It's ridiculous. Presumably those dates were picked in order to establish a point, however saying that they are having a 84% attendance rate on one hand and other sources speculating about an early axe on the other clearly do not tally up.
The musical is currently running with no discounts, at a rate above what the average percentage attendance (not percentage of optimum) of the West End is running at. This, to be honest, is probably not dis-similar to most other openings which go on to last a while.
If 70% is the average attendance across the West End for January with all the discounting that goes on during the month, Viva Forever is doing very well to have 84%.
The fact this originated thanks to the Daily Star surely tells us all we need to know about the credibility of the story.
and my seat for Viva (same row) cost me £20 more than my seat today at an excellent Les Mis - and Viva has a considerably smaller, less experienced, cast to pay for.....
Not sure how a rework could work either. It needs some big numbers added, better characterisation, a better story, more Spice Girl, and possibly some changes in the leads. Not sure how you can do that in the margins without a major change of focus, book rewrite or making it too long?