The bottom line is that if these tickets didn't sell at these prices, then theatres wouldn't offer them. Especially if they release them at "normal" prices on the day of the performances, the theatres have nothing to lose, either make normal profit or more profit.
I agree with the above poster who says premium tickets should mean comfier seats and unobscured views. At 6'6" I would love to have legroom in the theatre and not have my circulation cut off at the knee. And anyone paying these prices has the right not to have someone like me sat in front! Having recieved a wide range of insults in the theatre, I think i would avoid sitting in the row ahead of the "premium" area quite honestly....
Seriously though, its all about supply and demand. Oliver at the moment could pretty much charge what it wanted, I think its almost more of a scandal the prices that many shows charge for the top at the back.
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