New AudiencesHow to get them and keep them
Posted 06 November 2012 - 06:37 AM
It's worth keeping an eye on sites like theatremonkey for discounts on other shows - I always check those before booking anything. I only pay full West End prices in advance for things likely to be strong sellers (eg The Audience, Much Ado - so probably about one a year!)
Posted 06 November 2012 - 04:13 PM
Posted 06 November 2012 - 06:39 PM
Posted 06 November 2012 - 06:44 PM
Posted 06 November 2012 - 07:42 PM
I see the link doesn't call the site Showsavers, but that's how I first heard of it. You have to select the location/region from the drop-down menu. At present the offers don't seem that good (e.g. the £10 offer for Blue/Orange isn't shown; instead there's a much older, less advantageous one). But a site always worth checking, even if not using.
Posted 07 November 2012 - 01:59 PM
In reply to:
"That sort of thing is actually suprisingly difficult to manage, as the booking system is invariably different from the marketing database, and they're never compatible with each other, you either need to have a feed from one to the other, or a third system dealing with taking the info from the booking system and applying it to the info in the marketing database. Or, you know, a human being comparing the list of people who have booked with the email addresses for each email run.
Trust me, it's far more difficult, time consuming and expensive than you think to do that kind of stuff!"
Posted 07 November 2012 - 09:05 PM
Posted 07 November 2012 - 09:10 PM
If you are going as a pair, then there's the sense of needing to buy top price tickets to ensure a view - I believe there's a strong fear attached to the idea that cheaper tickets mean a "reduced quality view". Unless you're a frequent theatre goer you won't want to compromise because you won't know if you're making a good decision or not.
Plus a couple having a night out can spend £130 on just two tickets, which is not a cheap hobby - is it really worth spending so much, when £130 is a good portion of someone's ****? Obviously people do sit in places other than the stalls, but I suspect that becomes a case of what a person can afford and how much they feel watching the show is worth.
But - the cost of top price tickets for a good view must be what puts a couple off going to the theatre regularly - because most often you find that the night becomes coupled with a meal before hand and drinks after. It's all very well enjoying theatre, but when it could cost £200 for a good night out with nothing but the memory of the show... is it really worth it?
Yet someone who goes on their own, I guess isn't bothered too much about compromising on a good view for a lesser priced ticket, as I you're alone there's no one but yourself to blame. Then you get to learn what kind of views you get in different parts of different theatres... and only then do you get to realise that actually, the west end isn't as expensive as all the advertising would make you believe.
Posted 07 November 2012 - 09:35 PM
Things like Get Into London Theatre - do they really reach new audiences? I doubt so. I found out that even regular theatre goers among my friends had never heard about it.
Posted 07 November 2012 - 11:21 PM
And do I take it that choosing a single seat with a restricted view is not that bad if I was to take the plunge
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