However, most under 25s would pay £8.50 to avoid The Pajama Game. This CFT policy isn't addressed at providing theatre for the general population of young people and encouraging them to see it.
Wouldn't most over-25s think twice about paying much more than £8.50 for a half-forgotten ex-Doris Day vehicle? I think offering young people the chance to see something they'll be sniffy about when going in and love when coming out alongside children-specific shows is the best combination. And for the record, I'm not being sniffy, I absolutely love Doris Day.
Also, whatever else she might have said at the Oliviers, Libby Purves said that David Wood should be the next Children's Laureate. It's a brilliant call and I hope that he or someone like him is considered.