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Olivier Awards On ITV Late


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#1 Musicalmann

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Posted 26 April 2013 - 03:42 PM

Official viewing figures in 2002 report that 1,498,900 people tuned into watch the highlights of the 2002 Olivier Awards. In 2003 this figure dropped to 913,700 which resulted in them dropping the TV broadcast.

What will 10.45pm on ITV on a Sunday night actually achieve in terms of viewing figures?

#2 El Peter

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Posted 26 April 2013 - 07:12 PM

I am sure that such theatre awards ceremonies, Oliviers probably, have been broadcast late in the recent past. I put this down to the way theatre is considered more marginal than are cinema and TV, those latter media being given mid-evening broadcasts padded out with plenty of celebrity chat and the use of often well chosen and evocative film clips.

I think ITV's South Bank Show used to get Sunday evening awards broadcast at about 10pm, perhaps because awards got awarded to people writing books, making films, performing music, appearing in plays etc., rather than just one medium.

#3 Matthew Winn

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Posted 27 April 2013 - 05:47 AM

View PostMusicalmann, on 26 April 2013 - 03:42 PM, said:

In 2003 this figure dropped to 913,700 which resulted in them dropping the TV broadcast.

It surprises me that this would make it dropworthy. Over 900k represents well over twenty times the capacity of the entire West End and is a respectable figure for something that doesn't have mainstream appeal. I wouldn't have anticipated it being that high in the first place.
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#4 isabel

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Posted 27 April 2013 - 01:56 PM

It's a shame they have dropped the red button live coverage this year !

#5 djp

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Posted 28 April 2013 - 05:34 PM

View Postisabel, on 27 April 2013 - 01:56 PM, said:

It's a shame they have dropped the red button live coverage this year !

Its live on BBC radio  now. Sheridan is just waking them up.

Followed by Will Young and the Cabaret team.

Its sounding pretty good so far.

Shame the award nominations  are mostly a luvvie fest.

Telling too that the first two singing acts can't be seen anywhere currently singing in the West End.

#6 Pharaoh's number 2

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Posted 28 April 2013 - 05:41 PM

The Radio 2 coverage prior to the awards from pretty bad. Incorrect facts, dull and worthy conversation. Expected better from Libby Purves and Matt Wolf. And Ken Bruce sounds like he never goes to the theatre.



#7 djp

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Posted 28 April 2013 - 05:47 PM

View PostPharaoh, on 28 April 2013 - 05:41 PM, said:

The Radio 2 coverage prior to the awards from pretty bad. Incorrect facts, dull and worthy conversation. Expected better from Libby Purves and Matt Wolf. And Ken Bruce sounds like he never goes to the theatre.

Whoever is reading out the nominations can't possibly really speak like that can they? Sounds like Felicity Kendall badly, and very slowly,  impersonating the Queen.

#8 Pharaoh's number 2

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Posted 28 April 2013 - 05:49 PM

It's Julia McKenzie.



#9 djp

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Posted 28 April 2013 - 05:55 PM

A good advert for something else you can't see any more from Kiss Me Kate.....

#10 Pharaoh's number 2

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Posted 28 April 2013 - 06:04 PM

But if you did see it, it's quite nice to relive it.

It's inevitable though. You can't have an annual awards without having nominated shows which are already closed.






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