Taken from the online Stage Edition.
This confirms that the West End is going to the Dogs:
Tickets for the best seats in the West End now cost more than £70, with the cheapest priced at just under £22 on average including fees.
These are the findings of a ticketing investigation by The Stage, which discovered that the most expensive seat was £97.50 for a musical (Billy Elliot) and £97 for a play (The Ladykillers). The cheapest non-discounted seat that audiences can buy for a West End musical is for Les Miserables at £12, and the least expensive play is War Horse with tickets starting at £10.
For its investigation, The Stage attempted to book a single ticket for every show in the West End for the evening performance on Saturday, April 14 through the production’s official online retailer. If no show was scheduled, tickets for the next available Saturday performance were counted.
On average, the best seat in the West End is now £72.12 and the cheapest seat is £21.91 including fees.
As defined by membership of the Society of London Theatre, the West End includes both commercial and subsidised venues. When the subsidised venues, including the National Theatre and Barbican, are excluded, the best seat for a show in the commercial West End costs an average of £81.17 including fees. The average cheapest seat at such a show is £23.85 including fees.
In the commercial sector, the best seats at musicals are generally over £10 more expensive than those at plays. The best seat at a commercial musical costs an average of £86.53, compared with £74.83 for the best play seats. The average cheapest seats are £27.22 and £19.52 respectively, including fees.
The calculations for the most expensive tickets in the West End include premium seats. These seats often cost more than £90 in commercial venues and have been widely criticised, both inside and outside the sector.
However, Richard Howle, international sales director at AKA, said that premium prices have been introduced to prevent ticket touts scalping profits from the industry.
He said: “The reason why premium seats have come in was because there were people selling tickets way above full price and that extra money was not going to the production. If there are people willing to pay top dollar for those tickets, this is a way of making sure the revenues from those tickets go back into the industry and the investors that put on those shows.”
For full results of The Stage’s ticketing investigation, see this week’s print edition of The Stage.
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