The problem with this transfer in particular is that it was done so quickly, they haven't had time to build up much in the way of advance sales. Even the most anticipated of shows to come in tend to have more than 10 days to sell tickets prior to the first preview in town. If Imelda Staunton weren't booked up for the rest of 2014 and into 2015 apart from this next 10 weeks, they may have waited to find a more suitable venue for it, rather than rushing it in to the Noel Coward. And yes, with a price hike of over £20 on the top price between West End and Hampstead, that may dissuade a lot of people who weren't successful in seeing it in Hampstead. Another issue may well be people equating quality and quantity. At just 2 hours, including interval, people may well think "I'm not paying £50 for something so short". It's mental, but there are people who think it.
I saw it last night, however, and there hasn't been a more riveting two hours in the theatre yet this year. It's a great play, smart, very funny, heart rending, vicious, bitter, brilliant. Staunton is pitch perfect, absolutely sensational. Lloyd Owen is generically American rather than specifically Boston and has some issues with the physicality of the role, but his verbal sparring with Staunton is fantastic. Special mention though to Angel Coulby, who doesn't appear until the second half and very nearly walks away with the show. She's brilliantly understated and very funny. I would happily see this again and chances are that before it closes, I totally will.
Start with "Maybe I Like It This Way" from The Wild Party. I absolutely love that song. Then try his Charlie Brown songs. I confess to finding Addams Family an absolute bore and haven't heard any of Big Fish.
It doesn't even NEED the second act. All the endless turgid speechifying could have been worked into the third act as drawing room conversation as to his reasons for resigning from working on the Treaty.
Thank you so much for the detailed reply, much appreciated!
My problem is that I'm not from London, or even the UK, so I can't really pick and choose my dates or buy much in advance (I assume the standing tickets are bought directly from the box office? will check their site to make sure). I'll try my luck with the Monday thing (I'm aiming at the first week of April), or will head to the BO when I arrive.. or I'll just go and see something else.
If you go to the Donmar website, you can sign up for Front Row info, they'll then email you on a weekly basis with a reminder for what week will be going on sale the following Monday as well. I think you can buy the standing tickets via the website.
Standing now seem to be on sale in advance. Front row, you have to be online and ready to go the second they go on sale on the Monday morning. And I would always recommend trying for them as early in the run as possible. It's always a scrum to get them, but if they end up with killer reviews, then the scrum gets much tougher.