this type of cabaret show has limited appeal. im a theatre fan and even i rarely go to this kinda thing so a casual theatre goer likely wouldnt. plus its barely been marketed
I agree that this type of concert show has limited appeal in the West End where is a wide of range of 'full production' musicals to compete with. Initial pricing probably didn't help.
I think the show's more natural 'home' is certainly on tour. As mentioned, the show has already had some successful tour dates in the UK and Singapore, and, from their comments at a post-show Q &A earlier this week (what I was alluding to in my earlier post), the producers' plan seems to be to use the current West End run to build up the 'brand' with a view to more extensive future tours, particularly internationally. "Direct from the West End" is always useful on the promo material!